DREADY

spreading peace, love and unity

About DREADY

Dready has its roots in music, especially reggae.

At Glastonbury, Dready would have pride of place, flying the flag bang next to the reggae tent.
Back then before the shops, we would sell at music festivals across the UK and Europe.
There were fewer festivals, so each one was a gathering of all the different tribes.
Fashion was also different, and people weren’t so multi-tribe as they are today.

You stuck to your tribe and that was who you were.
What you looked like, the music you listened to. It was your culture, and music
and fashion was how you expressed that.

Through the ages though I have seen Dready become a multi-tribe community. It has always been seen as a rebel brand, and so growing up, I saw goths, hippies, bikers, skinheads and dreads wear Dready with pride.

We are in the process of releasing music, and already sponsoring skateboarders.
This is because we want to give back to the music, and also expand our community.
We are one of few Rastafarian brands in the world, and it's time we played a bigger part and helped our culture's awareness.

Calling all Raggamuffins, Rudeboys & Rastas, get ready DREADYS BACK!!

Go Dready

DREADY • ORIGINAL • STREETWEAR' - Since 1983’

  • CULTURE

    Jamaica Skate Culture Foundation Partnership

    Dready is pleased to announce their official partnership agreement with Rémy
    Walter founder of Paris Skate Culture and Jamaica Skate Culture
    Foundation Jamaica Skate Culture Foundation aims to develop Action
    sports, SK8, BMX & SURF and to build more skateparks in JA.

  • ROOTS

    The Dready brand saw a steep incline in 1981, enjoying success at music festivals before launching the showcasing at their first trade shows both in London and Europe.

    Dready soon reached global heights in terms of distribution and fast became the urban ‘Mickey Mouse’ of the
    90sDready was the creation of a young Birmingham-based Rastafarian named Robert Sidlauskas who in the late 70’s and early 80’s used the power of his pencil (and biro) to convey his beliefs and ideals. Robert went on to create original and unique illustrations in the thousands, including his ubiquitous Dready character as well as a previously unseen crew:
    Barley Corn, Guru and Natty Dread, and his love interest Jellybean.

  • PEACE

    We don’t do fast fashion, a quick buck and ignore the consequences.

    It’s not our style.

    We maintain the highest possible standards that the market allow us to.

    To reach our sustainable objectives, our final goal is to manufacture using hemp. Transforming the by product into thread and woven into durable and sustainable UK cloth. Watch this space on that one.We want Dready fans to treasure our clothing, and they do, which is why some of our fans are still wearing Dready 30 or 40 years later. From humble beginnings in the 1980s, the clothes are still being worn and
    shared, with second generation Dready fans reaching out to us letting us
    know they’re wearing their dad's favourite 90’s hoodie.

    Those messages make our day.
Go DREADY Now

You can find more information on DREADY at: dreadyoriginal.com